Bespoke wordmark

 

Essentials For Zula

Based in Vienna Austria, Essentials For Zula is a collection of delicately crafted lingerie for women. It is handmade in a familly owned production in Bangkok.

Our task was to create visual identity and branding. It had to be cheerfull and inspiring, reflecting the summer days, fashion and festivity. The iconic EFZ mark is elegant and playful, while the simple layout design illustrates the line of horizon – where sky meets land/sea – in vibrant colors, making sure that the accent is on photography and the products.

The beautiful editorial shots were done by Jovana Rakezic.

 

 

 

 

 

The iconic EFZ mark is elegant and playful, while the simple layout design illustrates the line of horizon – where sky meets land/sea – in vibrant colors, making sure that the accent is on photography and the products.