Custom Typeface Design
daskka. Chopping Boards
Designing visual identity for emerging brands is both challenging and fun, especially if the brand you’re working for is already developed so much that you are barely coping with its market presence and growing popularity.
daskka’s chopping boards are multifunctional objects - they are beautiful and can be used as decorative elements, or support for your laptop, but also, you guessed it, for chopping and serving a meatloaf we all love so much.
Taking into account the multifunctionality of the boards, we did not want to mess with or explain their purpose in detail, but decided to create a strikingly simple and clean identity which would emphasize and complement the design and the quality of the chopping boards (they are hand-made from the best wood and also hand-painted). Besides the identity, we also created a custom secondary typeface and packaging design, accompanied with collateral.
...we decided to create a strikingly simple and clean identity which would emphasize and complement the design and the quality of the chopping boards.